The "Appreciate Hong Kong" Campaign is the third territory-wide public participation campaign of its kind held by the current-term government, following the "Hong Kong: Our Home" Campaign held by the Government in 2013 and the "Bless Hong Kong" Campaign held by the Commission on Poverty in 2014. The campaign, by bringing together the efforts of the public, the Government, the business sector and academia, aims to showcase the strengths of Hong Kong and involve all to work together for Hong Kong. Comparing to the "Hong Kong: Our Home" and the "Bless Hong Kong" campaigns, the "Appreciate Hong Kong" Campaign bears a deeper meaning and generates greater social cohesion. "Appreciate Hong Kong" carries four meanings. Apart from literally appreciating the city where we live, it also means showing gratitude for Hong Kong, understanding Hong Kong and adding value to Hong Kong.
In fact, citizens in Hong Kong have been showing great tenacity and dedication to our city. We have to consolidate the forces from every sector and instil the positive energy to the public from various aspects. The "Appreciate Hong Kong" Campaign will serve as a platform for the co-operation among different sectors and encourage the joint efforts of government departments, the business sector, academia, local organisations, non-governmental organisations and other sectors in the community, in order to organise and launch various activities and projects suitable to be incorporated into the programme schedule. I hope that this territory-wide public participation campaign will encourage the public to appreciate Hong Kong more - a beautiful, energetic, caring and efficient city, and a home which belongs to us and nurtures us with numerous opportunities.
The "Appreciate Hong Kong" Campaign will run from 1 December 2015 to 30 April 2016. I look forward to the positive impacts this five-month-campaign will bring to the city, thus uniting all sectors in the community and making more people proud of being a member of Hong Kong. Whether you would like to appreciate, show gratitude for, understand or add value to Hong Kong, it is hoped that you will grasp this opportunity and play a part to do something for Hong Kong.
Mrs Carrie Lam
Chief Secretary for Administration
1 December 2015